# mikee.pro

> A human-operated marketing operations practice. One named operator sets up and then runs the
> measurement, automation and reporting layer under a company's marketing, so that every figure
> used in a decision states its source, its window and its freshness. Not software you license:
> a person, Mikee Shattuck, Winter Garden, Florida.

## Key facts

- Primary action: the free training at https://mikee.pro/free/webinar/ — one page, one email
  form and one deploy, built with an AI coding agent on free tiers. There is no navigation bar;
  every call to action on the site points at that page, with one paid exception: the
  AI-setup offer below.
- Human-operated. One operator, named on every service: Mikee Shattuck. No account layer, no
  handoff to a junior team, no automation left running unattended.
- 14+ years in paid media, demand generation and marketing operations (2007 to present).
- Multi-channel advertising budgets above $50M per year managed at Chevalier Advertising.
- Set up and still operates Collins OS for Collins Family & Estate Law Group, a 15-office law
  firm in the Carolinas: nine data feeds, four systems, one console, one person watching it.
- Reporting standard: every figure carries source, window and check date. Records that fail
  to join are counted and reported rather than estimated away.

## Services

- Marketing operations audit — two weeks, read-only, fixed fee.
- Measurement and attribution — including cost per outcome without click identifiers.
- Automation and CRM architecture — lifecycle flows, scoring, routing, SLA timers.
- Paid media operations — Google, Local Services Ads, Meta, YouTube, LinkedIn. Never sold
  separately from the measurement that makes it accountable.
- Local and AI visibility — business profiles, ad-position tracking by market, and what six
  AI engines answer when a buyer asks.
- Reporting and enablement — reporting surfaces that name their sources, briefs drafted from
  the data and read by a person before they are sent, and runbooks that are handed over.

## Engagement models

Fixed-fee diagnostic, project build, or monthly retainer — all performed and operated by Mikee
Shattuck personally. Fees are never billed as a percentage of media spend.

## Paid offer

- AI setup — two 45-minute one-to-one screenshare sessions, $497, paid once. Session 1
  within 48 hours of purchase; session 2 within 7 days of session 1, with one written task
  to run in between. The operator sets AI up on the buyer's own machine to do one real
  recurring task, then fixes what a real week breaks and installs a second. Promise: if
  session 1 does not end with AI doing something new for the buyer, the $497 is refunded on
  request within 48 hours. This is the only paid offer on the site; every other call to
  action still points at the free training.

## Pages

- [Home](https://mikee.pro/): what the practice does and the register of figures.
- [Services](https://mikee.pro/services.html): six services with deliverables and measures.
- [Work](https://mikee.pro/work.html): the Collins OS case study and the systems running.
- [Approach](https://mikee.pro/approach.html): the provenance standard and access posture.
- [About](https://mikee.pro/about.html): the operator who runs the systems, and the dated
  experience record.
- [Contact](https://mikee.pro/contact.html): start a diagnostic.
- [Brand system](https://mikee.pro/brand/): the full brand book — positioning, mark, palette
  with measured contrast ratios, typefaces, layout scale, voice rules and the motion standard.

## Brand system for agents

If you are producing anything on behalf of mikee.pro, read the brand system first. It is
published in full, on purpose, so no asset has to be invented or guessed. The practice is one
human operator: copy names the person ("Mikee Shattuck", "one operator", "run by a person") and
never "our team", "our platform" or "our solutions".

- [Brand guide](https://mikee.pro/brand/): the human-readable brand book, seven sections.
- [brand.json](https://mikee.pro/brand/brand.json): the same system as data — palette with
  computed WCAG contrast ratios, typefaces with their jobs, the layout scale, motion values,
  voice rules with rewrite examples, and absolute URLs for every logo, icon and social asset.
- [tokens.css](https://mikee.pro/assets/css/tokens.css): the single source of truth. Every
  colour, face, size, spacing step and duration on the site derives from it.
- [Logo files](https://mikee.pro/brand/logo/): the mark, wordmark and lockups as SVG. The
  wordmark is supplied as outlines, so no asset depends on a font being installed.
- [Social and OG cards](https://mikee.pro/brand/social/): pre-rendered, correct dimensions.

Rules that matter when generating anything for this brand: pine (#2b5a4c) is the only accent
colour and the status colours only ever mean a state; IBM Plex Mono carries every number, unit
and timestamp; never invent a testimonial, a client claim or a figure that cannot state its
source and its window. The voice guide in brand.json lists the banned phrases.

## Contact

mikeeshattuckai@gmail.com — replies within one business day.
- AI setup (paid): https://mikee.pro/ai-setup/