About
One operator runs it, not a pitch team.
mikee.pro is a one-person marketing operations practice led by Mikee Shattuck: fourteen years running paid media and demand generation, including multi-channel annual budgets above $50M — and the human who sets up and then operates every system the practice sells. Not a platform you license. A person you can reach.
The work has been the same shape for a long time: find out what the marketing actually produced, build the system that shows it, and then run that system properly. The titles changed — ecommerce manager, marketing manager, senior marketing manager, marketing operations — but the job was always the measurement layer.
Along the way that has meant running paid acquisition across Google, Meta, YouTube and LinkedIn for B2B and B2C brands, managing budgets above $50M a year at Chevalier Advertising, and judging the work on return on spend, acquisition cost and lifetime value rather than impressions.
Today it means setting up and operating the systems as well as directing them. Collins OS — the marketing and intake console for a 15-office law firm — has nine data feeds, four subsystems and its own health checks. It replaced a spread of vendor dashboards, and the same person still watches it every week.
Automation and AI tools carry a real share of the work now, and they are used the only way that holds up: doing the repetitive part, with a person reading the output before it is used, because that is where they can be wrong.
- Source dated roles
- Window 2007–2025
- Source role record
- Window Jun 2020 – Apr 2024
- Source Collins OS health surface
- Window to 23 Sep 2026
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Current
Marketing Operations & AutomationCollins Family & Estate Law Group · Carolinas
- Own and operate marketing operations and analytics for a 15-office family and estate law firm.
- Set up and run Collins OS: Local Services Ads rank tracking across 45 markets, ad-to-revenue attribution, AI answer visibility across six engines, and local SEO.
- Gave the firm its first cost-per-hire figure tied to billed revenue, published as a range with seven checks counting every record that fails to join.
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Jan 2024 – Jan 2025
Senior Marketing ManagerBio Biz Bash, Bio Boardroom, Coverage Connection · Remote
- Led marketing end to end across three B2B brands, owning strategy, positioning and competitive differentiation.
- Directed integrated campaigns across paid media, SEO and content to maximise return.
- Established the marketing KPIs and performance tracking that guided strategy.
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Jun 2020 – Apr 2024
Senior Marketing ManagerChevalier Advertising, Inc. · Remote
- Managed multi-channel budgets exceeding $50M annually across Google Ads, Meta Ads, YouTube and LinkedIn.
- Led demand generation, lead nurturing and conversion rate optimisation.
- Built funnels that improved customer lifetime value and lowered acquisition cost.
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Jan 2023 – Jan 2024
Marketing ManagerHoplite Armor LLC · Remote
- Planned and managed direct-response campaigns across Google and Meta for a B2C ecommerce brand, owning budget and performance targets.
- Optimised full-funnel campaigns against revenue and return-on-ad-spend goals.
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Jan 2021 – Jan 2022
Marketing ManagerPnuma Outdoors · Remote
- Managed paid acquisition and full-funnel optimisation for a direct-to-consumer outdoor apparel brand.
- Aligned creative, landing pages and audience targeting to raise conversion rates and lower acquisition cost.
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Jan 2015 – Feb 2019
Marketing Manager, Digital Marketing & AdvertisingStaffing Robot · Portland, OR
- Led growth, brand and digital marketing strategy for a firm serving the staffing industry.
- Ran growth campaigns and marketing technology integration that contributed to the company's acquisition by Advanced Medical.
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Jan 2011 – Jan 2020
Marketing Manager — growth consultantIndependent contract · Portland, OR (remote)
- Built and executed marketing strategies across paid media, SEO, content and social for clients in several verticals.
- Ran PPC programmes end to end: keyword strategy, ad creative, budget management and analysis.
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Jan 2007 – Jan 2010
Ecommerce Marketing Managerfawn&forest · Remote
- Directed ecommerce marketing and operations across platform, inventory, fulfilment and customer experience.
- Grew online sales through analytics-led strategy, SEO and paid campaigns.
- Source role record
- Window Jan 2007 – present
- Checked 23 Sep 2026
- Note several roles above were held concurrently
Marketing leadership
Multi-channel strategy, brand positioning, go-to-market planning, budget management, KPI development, team and stakeholder leadership.
Paid media and demand generation
Google Ads, Local Services Ads, Meta, YouTube, LinkedIn, programmatic display, lead generation, retargeting.
Funnel and conversion
Landing pages, conversion tracking, A/B testing, conversion rate optimisation, CRM nurture, retention.
Analytics and attribution
Google Analytics, campaign reporting, lifetime-value and acquisition-cost modelling, multi-model attribution without click identifiers, CRM data quality.
Marketing technology and automation
CRM, n8n, Zapier, Make, OpenAI and Claude models, MCP agents, Next.js, React, Postgres, nginx, Linux servers.
Content and organic
SEO, local SEO and Google Business Profile, content marketing, social, public relations, AI answer visibility.
Training
Google Ads, Meta Blueprint and Google Analytics; OpenAI and AWS for AI and machine learning; full-stack web development training.
One person, named, accountable.
You are hiring the person who does the work and keeps doing it. There is no account layer to explain the problem to, no gap between the recommendation and whoever has to carry it out, and no software left to run itself.
Next
One operator, named. No pitch team.
The free training is the same idea at small scale: a build you make yourself, on free tiers — the shortest honest way to see how the work is done.